In 1982 Bose introduced a factory-installed, custom-engineered automotive sound system. Built specifically for the acoustics of the car, the system proved that a vehicle can become a delightful listening space. More than just a product introduction, this event helped create the premium automotive sound system category. Today, Bose sound systems can be found in more than 100 vehicle models from a host of manufacturers worldwide.
Bose® system design philosophy
The singular mission at the heart of Bose is to reproduce music as true to the original performance as possible. We begin with extensive research in the field of psychoacoustics, the science of how people perceive sound. We've studied world-class concert halls to learn how sound reaches the ear, and how it affects the listener's perception of spaciousness and detail. Every custom-designed music system we create builds on the foundation of that research.
An innovative approach to custom design
Each system starts with a team of specialists working on each automobile model to reveal the unique sonic profile of the cabin. Nearly every decision about the sound system is based on this information, from speaker type and location to signal processing and equalization.
As for the listening experience, you'll hear balanced sound throughout the vehicle, no matter where you're sitting. Vocals sound crisp and natural, and each instrument is distinct—from the deep lows to the soaring highs. The music is reproduced with more of the spaciousness of a concert hall and the feeling intended by the artist who created it.