We believe it's DNA. People enjoyed music thousands of years before speakers, amplifiers and recorded music were ever conceived. Humans have inherited a natural appreciation for live sound. You've proven this yourself if you've ever walked down the street, heard music and thought, "That sounds live."
The challenge of accurate music reproduction
The ability to differentiate live music from all others is what makes its reproduction so challenging. The singular mission at the heart of Bose® is to reproduce music as true to the original performance as possible. And that involves research, technology and a strong commitment to excellence.
The research to better understand what makes live music so magical began in world-class concert halls almost 40 years ago. We have become experts in how the acoustic space influences what we hear—and in psychoacoustics, the science of how humans perceive sound. This is especially important in an automobile.
Innovative results begin with an innovative approach
Our automotive system design process is called the Clean Sheet Approach. It demands we not be constrained by conventional technology, or conventional wisdom.
We've learned that every vehicle influences sound quality differently because each has a unique acoustic fingerprint. So our circuits are customized. We design our own digital signal processing. Our speakers are smaller and lighter, without compromising performance. We even invent new testing and manufacturing techniques. The result is much more than sound designed for a car. The vehicle itself becomes part of the sound system.
Superior performance requires research beyond pure acoustics
Once we've crafted the sound, we can protect it. Some vehicles are equipped with our AudioPilot® noise compensation technology. It "listens" for unwanted sounds that can adversely affect the listening environment, such as changing pavement, traffic or an open sunroof. Then it continuously adjusts the music to maintain its quality. And it all happens automatically.
Everything is important, even glue. The weight of all moving parts for one of our speaker designs could not exceed one gram, roughly the same as a single paper clip. That meant an exceptionally light bead of glue, impossible with even the most advanced adhesives technology. So we invented our own equipment to dispense six times less glue, with far greater precision, than was previously possible.
We even fund our innovations differently. Bose is a privately held corporation, allowing us to reinvest 100% of our profits back into the company. This provides greater opportunity for ongoing research and innovation.
Hear the difference Bose technology makes
The Bose logo represents our commitment to a better listening experience, and that means a better driving experience. So look for it in your next car, truck or SUV. Because the automaker who really cares about every detail of your driving experience knows we care about every detail of your listening experience.