Be Sure It's Bose

Sure it's Bose - SoundDock

The only way to be sure you're buying a genuine Bose® product is to buy directly from Bose or a Bose authorised reseller. Bose products purchased by consumers directly from Bose or an authorised reseller, whether online, by telephone or in a store are genuine and carry the Bose limited warranty.

Buying from unauthorised resellers can be risky. Unless the reseller provides a receipt showing purchase from an authorised reseller, the products carry no warranty from Bose. Moreover, products purchased from unauthorised resellers may be counterfeit or stolen goods, and if you attempt to resell such products, you may be subject to significant civil liability and/or criminal penalties.

Watch out for counterfeit products

There are growing numbers of counterfeit products in the marketplace. Bose has become aware of sales of counterfeit Bose® in-ear headphones and QuietComfort® Acoustic Noise Cancelling® headphones by unauthorised sellers on popular auction and other e-commerce websites, and in markets. In some cases, sellers located in China claim to be selling genuine "OEM" headphones, but these products are fake. Typically, these products are sold at a fraction of the price that Bose and its authorised resellers are offering. The counterfeit products do not meet the high standards of performance found in genuine Bose products.

Three ways to protect yourself from fraud:

  • Buy direct from Bose, either online, by telephone or from authorised resellers. Bose.com.au is the official Bose Corporation website for residents of Australia. Should you wish to purchase a product from Bose.com.au, you can be confident that you will receive a genuine Bose product.
  • Look for the official Bose Authorised Reseller badge now featured on some retailers' websites.*
  • Contact us. If you reside in Australia call 1800 023 367 or email us and a Bose representative will check the name of the dealer or website from which you are considering a purchase and let you know whether it's an authorised Bose reseller.

If you would like to report a suspected counterfeit Bose product, please send an email to info@bose.com.au. Bose appreciates your assistance in preventing the distribution of counterfeit products.

Bose Authorized Dealer badge

*As this is a new online program, not all Bose authorized dealers display the badge at this time.