Your Privacy Rights

Ensuring you understand what personal information Bose Corporation ("Bose," "we," "us" or "our") collects about you, how we use and share this information, and the steps you can take to limit this use or sharing, is fundamental to our respect for our customers.

This privacy policy applies to personal information provided when you register your Bose product at Global.Bose.com. If you register your Bose product on a website specific to product registration for your country, the privacy policy or statement posted on that website will apply instead of this privacy policy. As used within the context of this policy, "personal information" means personally identifiable information about an individual. For instance, answers to survey questions, comments and suggestions that do not identify you are not personal information, and Bose is free to use and distribute this information without obligation. Please note that, once you have submitted your personal information in the process of registering your product via Global.Bose.com, you will not have an option to withdraw consent to the use and disclosure of your personal information for the limited purposes described herein.

This privacy policy does not apply to information about our employees or employee applicants, or to information that is not personal information.

Personal information we collect
In general, we collect personal information about you to support your relationship with Bose and to manage our business. We obtain personal information through various means, including:

• Forms and requests you submit to us
• Our affiliates and third parties (for the purposes described in this privacy policy)

The personal information we collect may include:

• Name, address, telephone number, email address and other contact information
• Information about purchases or other transactions with us
• Online browsing information, such as the pages you visit and related site usage (for details see "Web-related information collection" below)
• Such other information we may collect with consent or as permitted or required by law

We may combine the personal information we receive from one source with information we receive from other sources.

Web-related information collection
We use cookies and web beacons on our website. A cookie is a small amount of data, often including an anonymous unique identifier, sent to your browser from a website and stored on your computer's hard drive. The cookies used on our site do not collect information that is personally identifiable to you. Each website can send its own cookie to your browser if your browser preferences allow it; your browser will permit a website to access the cookies it has already sent to you, but not the cookies sent to you by unrelated sites.

We use cookies for a number of reasons, including to keep track of preferences you specify while you are visiting our site, provide general internal and customer analysis, and conduct research to improve our website content and our products and services.

Web pages may contain an electronic file called a web beacon that is an image used to transmit information. Bose uses web beacons in a number of ways, including to count users and to recognize them by accessing Bose cookies, which enables us to personalize your experience, and verify your Bose product registration. Web beacons do not collect personally identifiable information.

We automatically receive and record information from your computer and browser, including your IP address, Bose cookie information, software and hardware attributes, and the page(s) you request.

Third-party sites
Certain links within our site may take you to third-party websites (not owned or maintained by Bose). The inclusion of such links is for your convenience only, and should not be interpreted as an endorsement of these sites or their content. We urge you to read the privacy and security policies of these third-party websites, as those policies govern your interactions with those sites.

Children's privacy
This is a general-audience website. We do not knowingly collect personal information from children under the age of 13.

How we use personal information
In general, we use the personal information we collect to support your relationship with Bose and to manage our business. We may use your personal information for various purposes, including:

• To provide you with product updates or information about products you have purchased from us
• To maintain business records for reasonable periods, and generally managing and administering our business
• To detect and protect against fraud
• To meet legal, regulatory, insurance, security and processing requirements
• For other purposes with your consent or as permitted or required by applicable law

Why and how we share personal information
Bose may dislose your personal information to our affiliates and to non-affiliated third parties as follows:

• To detect and protect against fraud
• To our worldwide affiliates for internal audit, processing and security requirements
• As necessary to meet legal, regulatory, industry self-regulatory, insurance, audit and security requirements
• For other purposes with your consent or as permitted or required by law

Bose may transfer personal information to third party agents or service providers (including affiliates acting in this capacity) we engage to provide various services on our behalf, such as:

• Hosting and maintaining our website
• Mailing
• Providing some of the services you use on our websites
• Managing some of our internal operations such as data analysis, site activity, data collection and emails
• Call center
• Administrative, billing or other processing services
• Other purposes, such as to collect, use, disclose, store or process personal information on our behalf for the purposes described in this policy

Some of these service providers or affiliates may be located outside of your country, including in the United States, and your personal information may be collected, used, disclosed, stored and processed in the United States or elsewhere outside of your country for the purposes described in this policy. Reasonable contractual and other measures we may take to protect your personal information while processed or handled by these service providers are subject to legal requirements in the United States and other countries applicable to our affiliates, agents and service providers (for example, lawful requirements to disclose personal information to government authorities in those countries).

Personal information may be used by Bose and disclosed to parties connected with the proposed or actual financing, securitization, insuring, sale, assignment or other disposal of all or part of Bose or our business or assets, for the purposes of evaluating and/or performing the proposed transaction. These purposes may include, as examples:

• Permitting those parties to determine whether to proceed or continue with the transaction
• Fulfilling reporting, inspection or audit requirements or obligations to those parties

Assignees or successors of Bose or our business or assets may use and disclose your personal information for similar purposes as those described in this policy.

Consent
Generally, when you provide us with personal information, we will assume that you consent to our collection, use and disclosure of such information for the purposes identified or described in this privacy policy, if applicable, or otherwise at the time of collection.

Bose collects, uses and discloses your personal information with your consent, except as permitted or required by law. We may be required or permitted under statute or regulation to collect, use or disclose personal information without your consent, for example to comply with a court order, to comply with local or federal regulations or a legally permitted inquiry by a government agency, or to collect a debt owed to us.

Security
We take reasonable steps to protect your personal information using physical, electronic or procedural security measures appropriate to the sensitivity of the information in our custody or control, which may include safeguards to protect against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. Authorized employees and agents of Bose who require access to your personal information in order to fulfill their job requirements will have access to your personal information.

Privacy policy changes
This privacy policy may be revised from time to time. If we intend to use or disclose personal information for purposes materially different than those described in this policy, we will make reasonable efforts to notify affected individuals, if necessary, including by revising this privacy policy. If you are concerned about how your personal information is used, you should check our website periodically to obtain a current copy of this policy. We urge you to request and review this privacy policy frequently to obtain the current version. Your continued provision of personal information, purchase of products or use of our services following any changes to this privacy policy constitutes your acceptance of any such changes. This privacy policy is effective as of September, 2009.

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Unless prohibited by law, this policy is governed by United States law notwithstanding any principles of conflicts of law.